A World Premiere Organized by Artcurial: The Auction of 10 Iconic Cannes Landmarks as NFTs

With its characteristic pioneering spirit, Artcurial will, for the first time, auction real estate as NFTs (Non fungible tokens) on June 21st. This world premiere will take place in partnership with Cannes City Hall and the Cannes-based company Pertimm, which specializes in artificial intelligence, and it will be held at the Capitainerie du Port Canto [Harbor Master’s Office], which offers a 360° view of the ten buildings that will be auctioned. A portion of the funds raised will be donated to the Cannes Endowment Fund and will be used to finance environmental protection projects.


Le Palais des Festivals & des Congrès
The Palais des Festivals & des Congrès
Artcurial © I Met My NFT


Through the I Met My NFT in Cannes project, Cannes City Hall, Pertimm and Artcurial are embarking on a pioneering project: to digitally model 10 legendary sites of Cannes:

• The Palais des Festivals et des Congrès

• The Croisette

• The Vieux-Port

• Île Sainte-Marguerite and its Fort Royal

• La Malmaison

• The Suquet

• The Pointe Croisette

• The Marché Forville

• The Port Canto

• The Underwater Eco-museum by Jason deCaires Taylor


La Croisette
La Croisette
Artcurial © I Met My NFT


This is the very first time that a city has digitized its iconic landmarks in order to incorporate and use them in the metaverse. This collection of sites and buildings will be introduced on the blockchain, then sold in the form of unique and non-modifiable intangible assets.


Buyers will then be able to embed these NFTs on the metaverse platform of their choice and will receive a 3D model of the site to combine the digital and physical experiences. They can also, after incorporating them in a metaverse, make commercial or cultural use of these digital tokens based on real-life locations. In practice, it will be possible for example to put up buildings on the Croisette in the metaverse, to organize events at the Palais des Festivals et des Congrès, or to set up an exhibition at the Centre d’Art La Malmaison.


“The sale of the collection of 10 Cannes NFTs is an event with which we have decided to be associated on account of its innovative quality. More than a mere NFT sale, it is a future experience to be had in the metaverse that we will offer buyers and investors”, says Arnaud Oliveux, Artcurial Associate Director and Auctioneer of the sale.


As French law allows auction houses to sell “intangibles” since March 1st, Artcurial is proud to organize one of the first significant NFT sales in France.


L’Ile Sainte-Marguerite et son Fort Royal
L’Ile Sainte-Marguerite et son Fort Royal
Artcurial © I Met My NFT





Browse Catalogue

Tuesday 21st June 2022 – 6pm

Capitainerie du Port Canto
Boulevard de la Croisette
06400 Cannes


Arnaud Oliveux
Tel. +33 1 42 99 16 28