Artcurial will open a subsidiary in Marrakech this month. Leading auction house in Europe, Artcurial becomes the only international auction house to have a permanent structure on Moroccan land.
“Having had a regular presence for eight years, the time was right for Artcurial to put down roots in Morocco by establishing a permanent operation to build business there, year-round, under the leadership of Olivier Berman Artcurial Morocco’s director.” François Tajan, Deputy Chairman, Artcurial
Under the direction of Olivier Berman and Soraya Abid, a team of 3 people will develop several sales sessions per year, in Marrakech and Casablanca, as well as daily links with the many local clients.
Artcurial will develop its sales of Orientalist Paintings and African Contemporary Art from the new location, two major specialisms for the company, directly related to the African continent. The auction house also intends to organise sales celebrating the great richness of Moroccan decorative arts, in areas as wide-ranging as ceramics, glassware, furniture, textiles, jewellery and antique arms.
“Looking ahead, we will extend our specialisms to other areas with several sale sessions per year, to meet the expectations of the many collectors, buyers and sellers.” Olivier Berman, Director Artcurial Morocco
Established since 2016, Paris#Marrakech sales were organized annually at the end of December and in duplex with Paris. The new Moroccan structure will allow a greater involvement of local actors, in particular by giving buyers the possibility to pay in dirhams and sellers to include their paintings and objects in prestigious sales.
Starting this year, Artcurial will have the honor to host its auctions in the famous La Mamounia hotel in Marrakech. The next Artcurial sale will take place on 30 December with three themes: Majorelle and his contemporaries, the Orientalist section of the sale, a specialty in which Artcurial holds numerous world records African spirit, dedicated to contemporary African art Made in Morocco, a section dedicated to Moroccan Decorative Arts from the 17th century to the present day.